For over 20 years, Tommy Hilfiger has united a classic, cool, American style for consumers around the world. Tommy had shown a male entrepreneurial character since childhood - but as a teenager he had a fashion store The People Place in his native Elmira, New York City. He also had a chain of ten stores soon. He was at the core of the trader. He started with jeans and bell-pants. He was inspired by the British rock scene. Hilfiger was breathing oxygen into the make-up way - with bright or blue summer men's suits, blue or white shirts and striped ties offered "navy" shoes on the bare feet. The result was a very appealing mix of bonvivans and naval captains. People from the world of music, sports and film soon became crazy about Hilfiger's "revival" of the old American make-up look. This gave him the foundation for a global brand growth.