On is a Swiss sneaker brand that stands out for its advanced technology, by combining the performance of sports shoes with an elegant design. This combination makes them popular not only among athletes but also among all fashion lovers who value quality and functionality.

History of the brand On begins in 2010 in Zurich, when three friends, Olivier Bernhard, David Allemann and Caspar Coppetti, decided to create a sneaker that combines the comfort of racing sneakers with the elegance of lifestyle shoes. After five years of development, On launched its first sneaker collection and quickly became popular among runners and fashion lovers.

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On stands out for its technology of CloudTec® which consists of a special system of pads that provide incomparable comfort during running. CloudTec® technology uses innovative cushions that absorb shock and provide an energetic return. This technology ensures foot stability, even on uneven terrain, while providing a soft and comfortable feel.

On sneakers are a favorite among many sports stars and celebrities who have become brand ambassadors, including the tennis star Rogera Federera and NBA player Dwyanea Wadea. These names helped On-u to break through on the international level and gain even more loyal fans.

on sneakers roger federer

On sneakers also very soon became a vital part of the street style scene, winning the hearts of fashion lovers. These models are an excellent choice for those who want to combine comfort and style in one piece of footwear. On sneakers can be worn with almost any type of clothing and are suitable for any occasion - be it a casual or formal look.


on ženske tenisice

The most popular On models of tennis shoes Cloud, Cloudrift and Cloudnova, they are available in different colors and designs. These models stand out as lifestyle sneakers because of their durable materials and attractive appearance that is easy to combine with all kinds of clothes. For a casual look, combine your favorite shorts or dress with the Cloudrift model, while the Cloudmonster model was an ideal choice for a sporty look. For an elegant look, the Cloudnova sneaker would pair perfectly with a flowy dress or high-waisted pants. As an ideal pair of shoes for spring and summer long days, Cloud and Cloudrift models are very light and comfortable for all-day wear.

on cloudrift

The Roger models are a special line On the sneaker he developed Roger Federer in collaboration with the brand. These sneakers combine the latest CloudTec technology® with a classic design and luxurious materials like Italian leather. These sneakers are a favorite among sports fashion lovers and sports stars, and Roger Federer often wears them both on and off the court - he even walked in them the other day at the afterparty of one of the world's biggest fashion events, Met Gale 2023.!

roger federer on sneakers


 With On sneakers, the possibilities are limitless, and style and comfort are guaranteed. Find the entire range of On tennis shoes on our website webshop!